AI visibility audit · For Ontario B2B service firms

Is your firm named when clients ask ChatGPT or Copilot who to hire?

For owners and marketing leads at Ontario B2B service firms (agencies, IT, engineering, consulting; 5 to 100 staff) whose clients now ask an AI who to hire.

Our AI visibility audit asks ChatGPT, Microsoft Copilot, Perplexity, Gemini and Claude your buyers' questions, then shows who gets named instead of you and what to fix first.

Book a free 30-minute check Read the sample report

Our own business: named in 18 of 182 AI answers read the report

The audit is $499: a written report, walked through with you on a video call. An optional monthly re-check is $99/month.

Figure 1Sample audit · 9 Nov 2026

A small Ontario B2B service firm. It's ours.

18of 182

unbranded AI answers named it. That's 9.9%.

GPT-5.55/26
ChatGPT app3/26
GPT-6 Luna3/26
Copilot (Bing AI Mode)3/26
Claude3/26
Perplexity1/26
Gemini0/26

0 of 56 answers named it on the questions shaped like the buyers Copilot had sent us.

Each bar counts answers out of 26 buyer questions. Source: our audit of our own business. Read the full sample report

01The problem

Clients ask an AI for a shortlist. Why isn't my firm on it?

A buyer opens Copilot or ChatGPT and types a question like one of these:

Which managed IT providers in Ottawa support Microsoft 365 for a 40-person office?
Which engineering firms in Waterloo Region handle stormwater management for site plan approval?
Recommend a B2B marketing agency in Toronto that works with manufacturers.
Who can help a mid-sized Ontario manufacturer choose and set up an ERP system?

The AI answers with a handful of names. If yours isn't one of them, you never find out. There's no lost bid to learn from and no call to return.

And when Copilot or the ChatGPT app sends someone your way, the visit usually shows up in your analytics as Direct, so you can't see that either.

That's the real problem: being invisible in AI answers. The firm that gets named isn't always the best one. It's the one the AI can find proof for: a page with prices, a Clutch listing, a spot on someone's "best of" list.

So it turns into guesswork. You hear "AI SEO" pitches you can't check. You don't know whether to worry about it, or what to fix first.

A firm that does good work shouldn't drop off the shortlist because a machine couldn't find the proof.

What it costs to leave it alone

Buyers who ask an AI get a shortlist without you, and you never hear about it.
Firms with published prices and directory listings keep collecting those recommendations.
Pages you removed can keep getting cited, so the buyer who clicks lands on a 404. It happened to us.
Without a baseline, you can't tell whether anything you change is working.

02The evidence

What does an AI visibility audit find? Here's ours.

Before selling this, we ran it on a small Ontario B2B service firm we own. Its leads come through its website, and two buyers had told us Copilot pointed them to it. We wanted to know where Copilot and the others were pointing everyone else.

Figure 1 at the top of this page is the headline: 18 of 182 answers, and none on the questions shaped like those two buyers. Microsoft partners and firms that publish prices got those answers. Two more findings from the same report:

2 of 17

buyer searches where it made Bing's first page. Bing's index is what Copilot reads.

2 dead pages

The engines were still citing two removed service pages. A buyer who clicked got a 404.

Nothing outside its own website vouched for it: no backlinks, no Google Business Profile, no directory listing. One engine told a buyer it "couldn't confirm detailed client case studies, independent reviews, or public pricing."

Case 1 · Finished audit · Our own business

The full sample report

27 buyer questions, seven answer engines, Bing results, site and listing checks, and the eight fixes we ranked, in order. Every number is real. We don't name the business, and we describe the firms the engines picked by type. Your report would name them.

The sharpest finding: questions written in real leads' own words named the agency in 0 of 56 answers. Questions describing its exact tools named it in 11 of 14.

Read the sample report

Case 2 · From the same audit

What Microsoft Copilot said

How we measured Copilot without a sign-in, who Bing AI Mode recommended instead (it named us in 3 of 26 answers), and the Microsoft-side fixes we ranked first.

See the Copilot findings

Case 3 · Deployed · Our own product

The tracking platform behind the audits

It asks buyer questions on a schedule and records every answer and citation: 251 prompts, 468 prompt runs and 13,206 citations, as catalogued on 6 October 2026. What it does, and what it can't see.

See how the tracking works

03The plan

How does an AI visibility audit work?

Book a free 30-minute check

Tell us what you sell, where, and to whom. Before the call we ask a few of your buyers' questions in ChatGPT and Copilot, so the call starts with real answers. If an audit isn't worth it for your firm, we'll say so.
We run the audit

We write your buyer questions with you, ask them across ChatGPT, Copilot, Perplexity, Gemini and Claude, check Bing's first page for your searches, and check your site and listings.
Walk through the report together

On a video call: who gets named instead of you, the sources each engine trusts, and the fixes in the order we'd make them. You keep the report and every answer we collected.

No logins needed. Your report stays private. We won't promise that an AI will name you: we show you what can be measured, and we say what can't.

04The price

What does an AI visibility audit cost?

Published in Canadian dollars, so you can decide before we talk.

Free check

30 minutes, by video or phone

A few of your buyers' questions asked in ChatGPT and Copilot before the call
You keep the notes
No obligation

Book a free check

AI visibility audit

$499 one-off

Written report, walked through on a video call

Up to 30 buyer questions, written with you, each asked in all seven engines (the sample used 27)
ChatGPT, Microsoft Copilot (Bing AI Mode), Perplexity, Gemini and Claude
Who gets named instead of you, question by question
The sources and pages each engine cites, including any dead pages of yours
Bing first-page check for your buyer searches
Site and listing checks: sitemap, robots.txt, Google Business Profile, directories, backlinks
The fixes, ranked

Start with the free check

Monthly re-check

$99 /month

Optional, after the audit

Your audit's questions in the same seven engines, including Copilot (Bing AI Mode), checked again each month
Compared with your audit, so you see what moved
Month to month, cancel anytime

See what's included

Not included: making the fixes (if you want us to, we quote in writing first), paid directory listings, and anything that needs a signed-in Copilot account. Answers vary from run to run, so one audit is a snapshot. Full pricing details

05After

What will I know after the walk-through?

Which of your buyers' questions name you, and which name someone else.
Who those firms are, and what they have that the engines could find: a price page, reviews, a Clutch profile, a Microsoft partner listing.
Which sources each engine trusts in your market, and which of your pages it cites.
What to fix first, so your web person or agency starts with a list instead of a hunch.
Your baseline. Re-check next month and you'll see whether it moved.

You stop wondering whether AI mentions your firm and start fixing the specific gaps it shows you.

06Who you'll talk to

Who runs the audit?

Scott Holmes is an Ontario-based AI automation builder, and the call is with him, by phone or video. We ran the first audit on a business we own, because two of its buyers said Copilot sent them and we wanted to know what Copilot was telling everyone else.

We know how it feels. You've heard that clients use ChatGPT and Copilot to find firms like yours, and nobody can tell you whether you're in those answers. We couldn't tell either, until we measured it.

We don't invent numbers or promise rankings.
We don't publish your report. The sample on this site is public because the business is ours.
We work from public AI answers, your public website and listings, and what you choose to tell us. Designed with PIPEDA and Quebec Law 25 in mind.

07Questions

Questions owners ask before booking

What is an AI visibility audit?

A check of whether AI assistants name your firm when a buyer asks the kind of question you could answer. We ask the questions, read every answer, and report who is named, which sources the AI used, and what to change first.

Who is the audit for?

Owners and marketing leads at B2B service firms in Ontario: agencies, consultancies, IT providers, engineering and professional firms, roughly 5 to 100 staff. It suits firms whose clients research before they call, and who have heard that some now ask ChatGPT or Copilot first.

Is this the same as AEO, GEO or AI SEO?

Those are names for the same goal: getting your firm named and cited in AI answers. AEO is answer engine optimization; GEO is generative engine optimization. The audit is the measuring step that comes first. It shows where you stand and which fixes matter for your firm, before anyone spends money on "AI SEO".

How do I get my firm recommended by ChatGPT or Copilot?

There's no switch to flip, but our own audit showed what the engines look for: pages that answer the questions buyers actually ask; a published starting price; listings the engines searched for, such as Clutch; a Bing Places listing, which feeds Bing's local results; reviews and case studies they can find; and a site Bing has indexed, because Bing's index is what Copilot reads. The audit tells you which of those matter most for your firm, in order.

Which AI assistants do you check?

ChatGPT, Microsoft Copilot, Perplexity, Gemini and Claude, through seven engines in every audit: the ChatGPT app set to Canada, two OpenAI models through an API with web search on, Perplexity, Gemini, Claude, and Bing AI Mode for Copilot.

How do you check Microsoft Copilot?

The answer API we use has no Copilot option, and copilot.microsoft.com needs a sign-in. So we use Microsoft's own surfaces, signed out: Bing's first page for your searches, and Bing AI Mode, Microsoft's Copilot-powered search answer. It's a repeatable proxy, not exactly what a signed-in Microsoft 365 user sees. How we measured Copilot for our own agency.

How much does an AI visibility audit cost?

$499 CAD for the audit: up to 30 buyer questions, each asked in all seven engines. You pay half up front and half when the report is delivered. The monthly re-check is optional at $99/month: the same seven engines, including Copilot (Bing AI Mode), checked again each month, month to month. The 30-minute check before it is free.

How long does the audit take?

We set the walk-through date with you when you book. The price stays $499 either way; we just don't quote a standard turnaround.

Can you guarantee ChatGPT or Copilot will recommend us?

No, and be wary of anyone who does. Answers change from run to run and from model to model. We show where you stand, why, and which fixes are most likely to help.

What do you need from us?

Your website, the services and towns you want to be found for, and, if you can, the words recent clients used when they first got in touch. No logins. In our own audit, the questions written in real leads' words were named in 0 of 56 answers, which told us more than any generic search did.

Will our results be published?

No. Your report is yours. We publish the sample report because the business in it is our own.

Do you make the fixes?

The report is written so you or your web person can make them. If you'd like us to take some on, we quote in writing first.

Free 30-minute check

Find out who the AI names instead of you.

Book a free 30-minute check. We'll ask a few of your buyers' questions in ChatGPT and Copilot before the call, and show you what came back. If you want the full picture after that, the audit is $499.